Ajax + adidas
Europa League Final
Creative Director
In 2017, after a 22 year wait, Ajax reached a major European Cup final. Their supporters were bursting with pride.
Using the iconic Andreas Crosses of Amsterdam - XXX - adidas helped Ajax fans around the world channel that pride and get behind the team.
XXX went trending in the Netherlands with retweets from VIPs, football stars, politicians and of course tens of thousands of Ajax fans.