Cities in a Click
ECD / CD / creative
ADCN Bronze
Our pitch-winning 'World, here I come' campaign positioned ING as a truly international bank, inspiring you to take on the world. Our fully integrated campaign used Schipol airport as its launch platform.
Part of the integrated campaign were the award-winning 'Cities in a Click' posters. Created in partnership with Lonely Planet, and illustrated by local artists, the curated visuals were placed in air-bridges that served particular destinations. Travellers could take a photo of the specially formatted illustration and arm themselves with the latest tips for their destination before take off, then explore them in detail during their journey and in the destination city itself.
Creative director and creative