The Heineken UEFA Champions League Trophy Tour
role: ECD/creative
At TBWA\UNITED we had a long and successful relationship with Heineken as key partner in activating their
UEFA Champions League (UCL) Sponsorship around the world.
Year-on-year we conceived and produced Heineken's Champions League Trophy Tour, taking the ‘trophy with big ears’
to far-reaching places around the world, with consistently innovative, award-winning, creative expression.
In the example below, the Trophy Tour travelled to Buenos Aires, Ho Chi Minh City, Hanoi and Lagos.
Argentinian, Vietnamese and Nigerian football fans showed up in their thousands to experience the world of Champions League football presented by Heineken.
Memorabilia, immersive interactive games, an AR app, and the Trophy itself, turned thousands of UCL fans into Heineken fans
A virtual layer of content for the exhibition could be unlocked with a specially developed AR app.
We created a number of virtual graphic and 3D animations illustrating the football facts highlighted in the exhibition.
These animations were activated by the special app, surprising and delighting visitors.