Team NL

‘Echt Oranje’
(Real Orange)

Creative Director

We won the pitch to launch the Team NL brand, connecting Dutch fans with the best Dutch athletes.
There's nothing more inspiring than reality, and our Echt Orange campaign was driven by one question - what's it really like to be part of TeamNL?
Working with the athletes, coaches and broadcasters, we brought the best of the Netherlands so close you could practically smell the sweat. With unique insight into their daily lives, fans experienced first hand the highs and lows of elite sport. Making full use of all media, they could interact, support and celebrate with their heroes and truly feel part of TeamNL.