Team NL

 Team NL

‘Echt Oranje’
(Real Orange)

Role: Executive Creative Director

At TBWA\United I led the pitch to win the launch of the Team NL brand and App at the 2016 Rio Olympics, connecting Dutch fans with the best Dutch athletes.

There's nothing more inspiring than reality, and our Echt Orange (Real Orange) campaign was driven by one question - what's it really like to be part of TeamNL?

Working with the athletes, coaches and broadcasters, we brought the best of The Netherlands so close to the public you could practically smell the sweat!
With unique insight into their daily lives, fans experienced first hand the highs and lows of elite sport.
Making full use of all media, they could interact, support and celebrate with their heroes and truly feel part of TeamNL.