adidas - why I run

 adidas

why I run

role: ECD

A simple event simply isn’t enough to understand the innovation of adidas running products.

For adidas running’s Global Marketing Meeting we created four experiential pavilions that, through audio-visual experiences, sound and VR,
illustrate the new adidas running product silos: FAST / SOLAR / ALIVE / EDGE.

We created additional videos with Alvaro Morata (Chelsea FC) and Wilson Kipsang (Marathon World Champion) who presented the shoes.
Wilson then appeared to the public, climaxing with a run around Berlin with the adidas running team and a final party,
turning a presentation into an unforgettable, immersive experience.