Netflix

‘Bard of Blood’ event launch

Role: Creative + Creative Director

‘Bard of Blood’ is a high-octane, action-packed Netflix Original Series based on a hijacking.
It features some the biggest Movie Stars in Bollywood and was produced by Shah Rukh Kahn.

For the Worldwide Launch in Mumbai we embarked on a mission: Influence the influencers.

We invited press, influencers and the cast, to a press conference. Then we hijacked them!
We plunged them in the heart of the plot, trapping them in an escape room which featured experiences linked to the storyline.
Once out, they made their way to the red carpet as true heroes.

The event experience remained open to the public, so everyone could get immersed in the challenges of Bard of Blood.