The Heineken Ibiza Final Party
Role: Executive Creative Director / creative
In 2012 we noticed that the UEFA Champions League Final landed on the same weekend as the opening on the Ibiza party season.
It gave is an idea!
We developed and produced The Heineken UEFA Champions League Ibiza Final Party helping Heineken celebrate their
unique and long-standing association with both music and football over the same weekend.
It has become a much-loved consumer event for Heineken VIPs and over 500 lucky prize winners from all over the globe,
who get to soak up the unique atmosphere of that weekend, watching the UEFA Champions League final at a private screening in Ibiza.
Each year’s event tries to out-do the previous one, and that’s never easy! Flying barmen, floating football pitches, floating bars, surprise concerts out at sea.
Every year we find a fresh way to reward fans and guests with an experience they’ll never forget.
The Floating Heineken Bar
During daytime before the match the winners were taken to a private bay where Heineken offered a premium party experience including lounge, games,
entertainment, food, Heineken beer and… a unique bar which could only be reached by boat.
A great design project which included branding, experience, engineering, nautics, assembly and dismantle, shipping, logistics
and last but not least: serving ice cold Heineken beer!
The Floating Heineken Bar
During daytime before the match the winners were taken to a private bay where Heineken offered a premium party experience including lounge, games,
entertainment, food, Heineken beer and… a unique bar which could only be reached by boat.
A great design project which included branding, experience, engineering, nautics, assembly and dismantle, shipping, logistics
and last but not least: serving ice cold Heineken beer!